FREE Resources for Artists

For those just starting out and for those who are up and running

A not-for-profit arts business incubator working to help artists make money from their art


New expert advice every week

Every week we release a short (less than 5 minute) video with a weekly tip to help you sell more art, get more clients and get confident on the business side of your art. Sign up to get the Hot Tip for Artists video delivered directly to your inbox. 


Get practical help for your arts career

Learn the

  • 3 things you can do right now for your art business
  • 6 common challenges artists face when turning creativity into a career
  • 7 common myths about artists in business
  • 5 key principals of an artist's success


Download the FREE eBook

7 Ways to Help Stay Focused and Stay on Course


Apply Now For A FREE Strategy Call

Are you ready to take your arts practice to the next level? Are you willing to take responsibility for your own success? Then now is the moment to do something about it. We are offering a FREE Strategy Call with a professional bonafide artist business coach valued at $175 to help clarify your vision, discover any obstacles in your way and invigorate the energy around your arts practice.


Apply Now For A FREE Strategy Call

Our Courses

Inside the Auspicious Successful Artist's Program you’ll get access to a library full of goodness! There is over 25 hours of video content including more than 50 video lessons, which are added to weekly, and there are 10 eye opening interviews with industry experts! You'll also be able to ask JP directly any questions you may have during his monthly live Q&A sessions and there's some awesome eBooks too! Last but not least, you’ll get added to the exclusive ASAP facebook group to meet other creatives who share with each other what they are up to! 

All of this for a measly $29 a month! CLICK HERE to join now!

Auspicious Successful Artists Program
Starting my Arts Business

Starting My Arts Business is a self-directed short course with 16 lessons to ensure you take the correct first steps to set up a super successful arts business. We will take you through what you need to have in place to make your arts business work right the first time. You will get lifetime access to the course material and can complete the course at your own pace. The Proven Map you will get is exactly what John Paul has used personally to set up numerous successful businesses. He has also taught these steps to 1000s of Artists around the world. By the end of the course, your 'Arts Business' will be set up and you will be selling your art! CLICK HERE for more info!

The Art of Selling Art Online

Get more confidence, clarity and sales for your art biz online. The Art Of Selling Art Online is a 6-month program was created to help you make the transformation from being an artist to being an artist online. It shows you how to develop the online business skills that complement the creative talents you already have. You will learn how to engineer your business to optimize your online sales potential, crank up your marketing and most importantly, grow your customer base! CLICK HERE for more info! 


The Artists Transformation School

The Artist Transformation School is a life-changing 12-month transformation. This is for the artist who seriously wants to transform their arts practice, create their dream life and earn a living from doing what they love. The outcome of the course is for you to have a consistent arts business, selling your art, getting dream clients, and creating a business around a life you love. Your limiting beliefs will be changed to empowering beliefs and you will be confident in your branding and marketing.

Over the first 3 months you will dive into the video course learning about how to build your business. Each week you will watch the content online delivered by JP and you'll immediately see results from your efforts by putting into practice what you have learned. This is a step by step process during which you will create a business around your dreams and vision. Each week you will have a live video meeting with the other artists on the course to keep each other accountable and this is your chance to ask us questions so you know you are applying what you have learned correctly.

John Paul is there to guide you every step of the way. You will have a coaching call with him once a month. He will help you sculpt your vision and use his knowledge to help you leapfrog to your goals. He will help position you competitively in the market, create your brand and overcome any limiting beliefs. John Paul is trained as a neuro-linguistic programming practitioner, a hypnotherapist, a coach as well as a Shaman. He couples this with his own success in the arts and a decade of helping thousands of artists in business to give an incredibly powerful coaching journey. On top of all of this you get access to our website team who will help you rewrite your marketing copy and give you a website review.

Once the first 3 months of learning are over, the program becomes a 1 on 1 coaching and mentoring relationship where you have sessions with John Paul to make sure you are continuing to apply your newly learned knowledge and are keeping on track with your goals. To top off the year there is a 2 and a half day intensive workshop in person with John Paul which will be a full mind, body, heart integration of everything you have learned.

Spaces on this programme are strictly limited in numbers and selected for suitability. Please Apply For A FREE Strategy Call to begin this process.  

We work with artists all around the world.

We have developed lots of different ways to help artists develop their business skills. If you need help, we have something for you.

Who you are

Although we use the word Artists generically, we mean you (and ourselves) - people using their creative skill and imagination to produce works to be appreciated for their beauty or emotional power, or to provoke a change in society or even just because we 'have to'.

Whether you are an animator, body-painter, cartoonist, dancer, environmental sculptor, fine-art photographer, graffitist, hybrid-artist, illustrator, jeweller, or are creating in any of the many genres of the Arts, we recognise that you each have your individual skills and passions.

However we all at some time face the same challenge - 'How do I make enough money to enable me to produce my art the way I want to, the way I need to?

The Auspicious Arts Incubator is a non-profit organisation that exists to help you answer that question in a practical way. If you are at the crossroads of your career and you are not sure which way to go, register for the free webinar.

What artists have achieved with our programs

Rani Pramesti,
Performance Creator

Lindy Bayley, aka Mabbatt,
Visual Artist

Artists from all over the world

Who we are



John Paul has a long history of producing and directing theatre, film, festivals and site-specific events, from the 1984 Olympic Arts Festival in Los Angeles to an interactive performance at the Substation in Newport, VIC.

He has written and published a children’s book, Phillip the Penguin, created the International Puppet Carnival, directed several independent plays and opera.

In 2011 John Paul completed his first film, Shoelace, which has been screened worldwide in over 30 festivals. His transmedia project, True Secrets Melbourne, a smart-phone app was launched in 2013.

His newest project a comedy web series, Sex or Breakfast premiered in 2015. His e-book, The Australian Artist’s Survival Guide will be released in 2016.



Born and raised in Wellington, New Zealand, Callum grew up with a heavy influence of music, theatre and culture. Callum began playing the Piano at two years old and later played the drums in a rock band. He attended college on a music scholarship and enjoyed writing his own compositions.
At 15 he moved to Adelaide, Australia and on completion of college joined the Australian Army as an Officer. He attained a Bachelor of Business through UNSW and during his studies he also enjoyed producing EDM and entertaining the crowds as a DJ.
After separating from the Army, Callum worked as the operations and marketing manager for Australia Wine Supply Group.
Callum has a love for travel, having visited 24 countries and recently completed a 5 month vacation around the world.
In 2017 he attended Tony Robbins’ Business Mastery Seminar in Sydney where he met John Paul.
Callum has a passion for photography, especially by night, and is committed to constant and never ending improvement in the areas of personal and professional growth. Callum has completed many courses in self development since the age of 15 and loves to share and make a difference to people’s lives where he can.



Alia Vryens has started businesses and projects in just about every art form imaginable. An emerging-mid career artist who’s in the midst of using current technology to grow her own creative businesses, Alia excels at sharing these tools with the artists coming through the Incubator.
A craftsperson, jeweller, game maker, theatre maker, musician, actor, comedian, touring performing artist, graphic designer, video editor and online content creator, Alia self-produces her projects, sometimes working solo and sometimes as part of a small team.



Liz O’Brien is a trained healthcare professional with clinical experience in stress and lifestyle management. She also teaches wellbeing and stress management at Monash University School of Medicine.
Liz works with individuals using strategies and tools to support them in becoming their best self and become their fullest expression of that self.
She also works with organisations that need their people to be at the top of their game and give their best. In order to help them achieve that, she shows people how to manage their mental and physical energy to achieve peak performance and maintain a healthy work/life balance. Her Health Enhancement for Living Program is practical, engaging and experiential. It incorporates evidence-based stress reduction strategies, information and cognitive tools.



Julie-Anne is an international speaker, author and founder of Be Brilliant Now – a company which produces emerging leaders that are irresistible communicators. She is also part of the Auspicious Arts Incubator core coaching team.
Before joining the incubator team she was a top TV Producer producing shows including Who Wants To Be A Millionaire and was a production manager for the Sydney Olympic Games Opening Ceremony. She’s since retrained herself as a mindset, body language and NLP Trainer and is now the Incubator’s Producer of Bold & Irresistible Communicators.

What we do

What is an Arts Incubator?

While the concept of incubators for Business has been around for a long time, the practice of Arts incubators is relatively recent.

Arts incubators equip cultural groups and arts entrepreneurs with the skills, tools and business know-how necessary to meet short and long range objectives.

Integrated facility and organisational development services are what distinguish arts incubation from a co-operative arts space or merely shared office space. The multi-dimensional relationship with clients and an 'action based - real time' rather than theoretical approach to management growth also sets arts incubators apart.

The Auspicious Arts Incubator offers a specifically designed, flexible suite of programs that enables each participant to gain practical skills and knowledge helping them to form and grow a sustainable small business which will thrive in the competitive market of the arts.

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